Sports serve as a nexus, connecting fans, brands, and live experiences in a dynamic relationship. Fans are the passionate heartbeat, brands seek affiliation to boost visibility and credibility, and the live experience remains an irreplaceable cornerstone. This synergy, now enhanced by technology, reaffirms the enduring allure of sports in our culture.
Shining brightly in their fluorescent orange kit, with the ball at their feet and working to reposition and redesign their identity, NIFC has become one of the main sources of pride and hope in an impoverished region of Rio. Inspiring young people and discovering talents, this project was responsible for raising the club’s level of sports development and marketing, taking to the streets, stands, windows and also to our hearts.
